How Strong is Your Trademark?
By Hoge Fenton | 02.20.2020 | Client Alerts
Distinctive trademarks that are original, fanciful, and arbitrary such as the unique shape of Nike’s swoosh or the name of Honda’s luxury vehicle division Acura are considered strong marks.
Generic and descriptive marks such as “instant noodle” or “app store” which are scarcely distinctive and/or may already be used by others on or in connection with different products or services are considered weak.
Hoge Fenton Trademark Attorney Dana Brody-Brown examines the three crucial steps to creating value in a mark.
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