Dana Brody-Brown

Counsel

55 South Market St., Suite 900
San Jose, CA 95113

408-947-2433 | 408-287-2583
dana.brody-brown@hogefenton.com
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Main Bio
Affiliation & Awards
Representative Experience
Speaking & Publications

Main Bio

Practice Overview

Dana Brody-Brown is an experienced IP and brand management attorney with a special focus in the areas of trademark counseling and prosecution, including trademark audits, portfolio analysis and strategic counseling, selection and searching of trademarks, domestic and worldwide registration and enforcement, domain name issues, and licensing.

Dana handles trademark disputes, including domain name issues and opposition and cancellation proceedings before the Trademark Trial and Appeal Board of the United States Patent & Trademark Office. She has counseled a wide array of clients ranging from start-ups to well-known and established companies in varied industries including consumer electronics, semiconductors, software, medical devices, banking, fashion, and consumer products. She also has experience and a particular interest in the areas of advertising and marketing law and counsels clients regarding trademark and consumer issues raised by advertising and marketing and how those issues can be addressed.

Prior to Hoge Fenton, Dana practiced at large national & international firms and worked in the non-profit sector for the National Association for Public Interest Law (now Equal Justice Works) in Washington, D.C.

Practice Areas

Education

J.D., Boston University School of Law
B.A., University of Texas, Plan II Honors Program

Admissions

California

Affiliation & Awards

Affiliations

International Trademark Association, Building Bridges Committee (2022-2023)
International Trademark Association, Bulletin Committee, Member (2010-2012)
Santa Clara County Bar Association, High Technology Law Executive Committee Vice-Chair 2009, Palo Alto Trustee 2013

Representative Experience

Searched and cleared new trademarks and advised clients regarding risk assessment and use in worldwide advertising, marketing and sales
Strategically planned and prosecuted worldwide filing programs to obtain trademark registration in every country with a trademark registration system
Won domain name disputes through the Uniform Dispute Resolution Procedure
Acquired trademarks and domain names from third parties
Drafted and negotiated trademark licenses, assignments, co-existence agreements, and other related agreements
Performed trademark audits and IP due diligence in anticipation of corporate transactions
Provided review and counseling for major television and print advertising campaigns

Speaking & Publications

Speaking Engagements

Speaker, Around The World in 60 Minutes-an Introduction to International Trademark Prosecution, webinar, California Lawyers Association, February 28, 2023
Speaker, Making a Splash Without Getting Hung Out to Dry- Avoiding Legal Pitfalls in Your Company’s Advertising and Marketing, Hoge Fenton, October 12, 2021
Panel Speaker, Pandemic Aftermath: Shield Your IP in This Digital Era, Mackrell International, May 17, 2021
Speaker, Protect Your IP While Doing Business in China, Hoge Fenton, October 13, 2020
Speaker, The Supreme Court Speaks on Trademark Profits and Defense Preclusion: Is the Takeaway “Anything Goes”?, California Lawyers Association, June 17, 2020
Speaker, Don’t Leave Money on the Table! IP Strategies to Grow Profits and Maximize Value, Hoge Fenton, October 23, 2019
Speaker, Why IP? Critical Copyright, Trademark, and Patent Law! Finally, a Seminar for Non-Intellectual Property Lawyers, Monterey County Women Lawyer’s Association, March 28, 2019
Speaker, Trademark Issues in Education, San Jose Evergreen Community College District, November 13, 2018
Panel Speaker, IP Year in Review (Trademark Speaker), Santa Clara County Bar Association, January 22, 2018
Speaker, Intellectual Property (IP) Essentials for Emerging Businesses, ASL Emerging Business Group, February 23, 3017
Moderator, Tips & Tools to Manage Trademark Projects, INTA / USPTO Roundtable, October 6, 2016
Moderator, INTA / USPTO Roundtable, September 22, 2016
Panel Speaker, Trademark and Copyright Year in Review, Santa Clara County Bar Association High Technology Law Section, January 2009
Presenter, U.S. Trademark Prosecution, U.S. Trademark Practice for Paralegals, South San Francisco, CA, June 2008
Panel moderator, Opinion of Counsel after Seagate, Santa Clara County Bar Association High Technology Law Section, May 2008
Interview, How to Use Your Trademark & Copyright Assets to Generate Additional Sources of Revenue, The Wealth Spa, Voice of America radio broadcast, 2008

Publications

Interview, Superwomen JDs and What You Can Learn From Them: Featuring Dana Brody-Brown of Lewis and Roca LLP, Ms. JD online publication, August 2009