Avoiding Legal Pitfalls in Your Advertising Webinar Recording
By Hoge Fenton | 10.18.2021 | Intellectual Property
Advertising is about increasing visibility, positive associations, and name recognition for your company’s products or services, but an advertising campaign can backfire if it sparks a legal challenge from a competitor, consumer, or federal agency.
In this session, Hoge Fenton IP Brand Management Attorney, Dana Brody-Brown discusses false advertising laws, including hot areas of Federal Trade Commission (FTC) enforcement such as green advertising, health claims, and influencer marketing. We will also explore the use of third-party content and privacy issues in advertising.
Our Speaker
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Dana Brody-Brown is an experienced IP and brand management attorney with a special focus in the areas of trademark counseling and prosecution, including trademark audits, portfolio analysis, and strategic counseling. Dana has counseled a wide array of clients ranging from start-ups to well-known and established companies in many industries. She also has experience and a particular interest in the areas of advertising and marketing law and counsels clients regarding trademark and consumer issues raised by advertising and marketing and how those issues can be addressed. |
This webinar is provided as an educational service by Hoge Fenton for clients and friends of the firm. This communique is an overview only, and should not be construed as legal advice or advice to take any specific action. Please be sure to consult a knowledgeable professional for assistance with your particular legal issue. © 2021 Hoge Fenton
