Program Outline

Online social networks like Facebook and Twitter are the new frontier in trademarks and claim hundreds of millions of users. While the social media phenomenon has become a marketing boom and a great new way to increase brand recognition, trademark law has not kept up. Are social media sites a threat to trademark rights? How do you navigate the user-driven social networking world?

Discussion Topics:

• use of social media sites - personally and company/client's
• advertising and marketing on social media
• licensing: pros & cons of extending the brand
• social media policies - do you or your client have them?
• trademark infringement on social media websites
• domain disputes - is it infringement?
• applicability of typical infringement statutes and provisions

Registration is open to everyone; you need not be an INTA member to attend.